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Read the first few pages of this Ebook & Video Seo Wars!

Welcome To The SEO WARS!

This course covers everything that you could ever want to know about getting high rankings in the search engines. Many courses only give you a little bit of information and then try to sell you additional courses with the “real secrets” in them. You’ll never have to worry about that with this course.

If you aren’t familiar with what Search Engine Optimization is let’s break that down so you understand it. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed.

A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search
engines results for people to click on.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing
consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow

and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly,

the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.  Remember that a prospective customer will probably only look at the first 2-

3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all

depends on which search engines the customers use and how they rank your site. It is the Keywords that play an important role than any expensive online or offline advertising of your website. It is found by surveys that, when customers want to find a website for information or to buy a product or service, they find their information in one

of the following ways:

• The first option is they find their site through a search engine.

• Secondly they find their site by clicking on a link from another website
or page that relates to the topic in which they are interested.

• Occasionally, they find a site by hearing about it from a friend or

reading in an article or e-zine/newsletter.Thus it’s obvious the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weight to link popularity

(number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can
afford to pay the expert. With better knowledge of search engines and how

they work, you can also do it on your own. A search engine is the most effective tool that can bring a prospective

customer to your Company website. Millions of web visits are initiated daily through one or the other search engine to locate information or sources of supply. This is considered to be the most effective and targeted channel for

you as a website owner to acquire a hot lead. Businesses all the over the world spend a huge sum on designing, building, maintaining and promoting their websites. Online advertising and marketing budgets have also soared. Relative to

these, the investment required for getting traffic through search engines is much lower. However, as search engines have millions of pages in their coverage, it is important to have a proper approach to using this channel effectively.

The art and science of understanding how search engines identify pages thatare relevant to a query made by a visitor and designing marketing strategies

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